A marketing plan can be part of a business plan complete. The solid strategy for marketing is the foundation of a well-written plan of marketing. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

The sale of businesses is the practice of the organizations, including trade undertakings, governments and establishments, facilitating the sale of their products or services with other companies or the organizations which resell them in their turn, employ them like components in the products or the services which they offer, or employ them to support their operations. Moreover known as an industrial marketing, the sale of businesses is also called the sale of business-with-businesses, or the sale of B2B, for the shorts.

In most organizations, strategic planning is an annual process, usually just covering the years to come. From time to time, some organizations May watch a practice which spans three or more years to come.

To be more effective, the plan must be formalized, usually in written form, as a "marketing plan '. The essence of the process is that it goes from general to specific, the overall objectives of the organization until individual action plan for a part of a marketing program. It is also an interactive process, so that the production project each step is checked to see what impact it has on the early stages - and is adjusted accordingly.